Ava Sirrah teaches at NYU Stern, where she enjoys crafting syllabi that encourage students to think critically by highlighting both the possibilities and limitations of technology like generative AI. Her full-time role is at Boston Consulting Group, where she is a senior global manager who helps companies address their AI and climate goals. Prior to working at BCG, she completed a Ph.D. at Columbia Journalism School. Her dissertation—Invisible Ads: How Marketers Shape Our Information Economy—will be published as a book by MIT Press next year. Previously, Ava has spent years working as a strategist for The New York Times and at BBDO.

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These experiences have made her passionate about crafting syllabi that address contemporary challenges in corporate America as well as embrace the applications and limitations of technology.